A luxury brand’s long-term strategy does not rely exclusively on the exploration of new digital media. On the contrary, to be considered long-term, the brand’s strategy must evolve around a qualitative assessment and development of its distribution network. For example, the opening of China’s first Maison Hermès in Shanghai was one of the major events for the brand in 2014. The new three-storey renovated historic building is compatible with the brand’s DNA and represents an investment in the brand’s own identity.
Thomaï Serdari for PIQluxury
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