The Current State of the Luxury Market

 

© Miu Miu F/W 2015

The luxury market is undergoing a restructuring phase that stems from the maturing of the Asian luxury consumer, restrictions on luxury spending in China, and uncertainty over the financial strength of the European markets.

Strong strategies to counteract the immediate ambiguity consist of focus on product development and strong merchandizing. These can further solidify the consumer’s brand experience especially when there is a strong customer relationship management system in place.

Thomaï Serdari for

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