The Euro tumbled as the Swiss franc appreciated. Two weeks of consecutive surprises follow what has been a lukewarm sentiment of sales results in the last quarter. The new year will test luxury brands' managers for their ability to strategically adapt prices while also boosting their product development teams with exceptional creative talent. On the other hand, the situation proves to be an opportunity for further development of luxury retail tourism.
Thomaï Serdari for PIQluxury.
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