As the first announcements about the three-month period that ended on December 31, 2014 are coming in, it is clear that the American market has shown a growing interest in branded jewelry and luxury that can be acquired online (through Net-a Porter for example).
While the luxury watch segment is seeing some adverse results, consumers’ return to hard luxury is reinforcing a strategy already set in place, namely expansion of retail boutiques. In 2015 we may see a shift from wholesale distribution channels to a reinforced retail network.
Thomaï Serdari for PIQluxury.
For in-depth analysis of scholarly intelligence and market-related information subscribe on PIQluxury.com