Luxury and technology is a delicate marriage

Courtesy of Buccellati

We have seen it several times already: Buccellati produced a $400,000 jewel-studded silver case for an iPad; VERTU was conceived as a luxury technology product (completely lacking in software); now we learn that Christophe & Co, a British company claiming to produce 'the world's most exclusive jewelry,' presented the public with a hybrid wearable technology piece, treated as luxury, but borderline kitch bracelet. Luxury product development takes a little more than marrying two traditions. We can actually teach you how to innovate in your industry. If you are reading this, email us.

Thomaï Serdari for .

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