Chivas Regal sales may increase (ever so slightly) thanks to the BBC documentary that aired on PBS Sunday evening, opposite the Super Bowl. Downton Abbey's loyal audience may want to explore something authentically Scottish. We find BBC's entire programing of documentaries (with product endorsements) a fine management of cultural heritage institutions with long traditions and great placement of British luxury brands.
Thomaï Serdari for PIQluxury.
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