It is time to experiment with a variety of media to communicate your brand's message and reach your customer. Today's consumer is everywhere: on several digital platforms as well as traditional marketing media. While not all campaigns result in sales, the data brands collect allows them to further develop their message and product and grow their sales numbers. No industry or product category should be confined to one medium only. The myth of 'industry standards' has long been demolished.
Thomaï Serdari for PIQluxury.
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