Courtesy F P Journe
Creative products are items of high intellectual content (design) that are also innovative. Certain brand watches offer a good example of what a creative project is or ought to be. In other words, a product which is differentiated from its standardized competitors is not necessarily creative but it certainly is different. These subtle nuances of creativity need to be fully grasped by the brand's leadership if creativity is also used as a competitive advantage in the market. If you need help deciphering your own levels of in-house creativity, we are here to help.
Thomaï Serdari for PIQluxury.
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