Courtesy of Worth Haute Couture
With the constancy of positive financial results of major luxury brands, the revival of dormant fashion, and specifically haute couture, brands has tempted investors. There is a stark difference however between investing in fashion companies with an uninterrupted market presence and gambling in the revival of a dormant brand name. While residual brand equity is what makes these deals appealing in the first place, there is a lot of work that needs to be done on the creative and production side before relaunching the brand. In other words, success is easier to achieve when the heavier part of the investment is channeled to product development rather than aggressive PR campaigns. Thinking of reviving a dormant brand? We can help you. We have developed the tools that will ensure return on your investment.
Thomaï Serdari for PIQluxury.
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