Courtesy of Moncler
While this may be the ultimate dream for all brands, creating a brand cult is very difficult to achieve. Are there rules that govern consumers' response to brand sensations? Register in the upcoming 'Brand Kaizen' event to find out how to design events, presentations, and brand communications to attract a following.
Thomaï Serdari for PIQluxury.
For in-depth analysis of scholarly intelligence and market-related information subscribe on PIQluxury.com