Brand fandom

Courtesy of Chanel: Backstage at the Grand Palais for the Spring-Summer 2015 Haute Couture show

While this may be the ultimate dream for all brands, creating a brand cult is very difficult to achieve. Are there rules that govern consumers' response to brand sensations? Register in the upcoming 'Brand Kaizen' event to find out how to design events, presentations, and brand communications to attract a following.

Thomaï Serdari for .

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