Animations that inform and amuse

Courtesy of Adam Leibsohn, Giphy

When video feels too "studied" or "designed" and interpreted as a top down message from the brand to the customer, gifs can add spontaneity and capture your customer's interest. The question is what would your gif be about? A well-defined brand that resonates with today's culture should have plenty of inspiration for meaningful graphics.

Thomaï Serdari for .

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